This Blog Is Not For Reading

A blog, just like any blog, only more so

  • Subscribe

  • Categories

  • RSS Bob Jonkman’s Microblog

    • bobjonkman repeated a notice by fasaandrew1879 21 May 2019
      RT @fasaandrew1879 Money is how people with no talent keep score.
    • Favorite 21 May 2019
      bobjonkman favorited something by fasaandrew1879: Money is how people with no talent keep score.
    • bobjonkman repeated a notice by inkslinger 19 May 2019
      RT @inkslinger Sometimes, selfishly, I wish I'd been born a few decades earlier so I wouldn't have to seriously content with the global climate crises and the utter failure of capitalism and liberal democracy.
    • Favorite 19 May 2019
      bobjonkman favorited something by inkslinger: Sometimes, selfishly, I wish I'd been born a few decades earlier so I wouldn't have to seriously content with the global climate crises and the utter failure of capitalism and liberal democracy.
    • bobjonkman repeated a notice by wewereseeds 17 May 2019
      RT @wewereseeds If I didn't have a job? If I didn't work? No need for a car. Audio books and gardening all day. Visiting neighbors for the fuck of it. Feeding stray cats. Just makin hecka art for the fuck of it. Givin it away because I have everything I need.
    • Favorite 17 May 2019
      bobjonkman favorited something by wewereseeds: If I didn't have a job? If I didn't work? No need for a car. Audio books and gardening all day. Visiting neighbors for the fuck of it. Feeding stray cats. Just makin hecka art for the fuck of it. Givin it away because I have everything I need.
    • bobjonkman repeated a notice by bobjonkmangreen 17 May 2019
      RT @bobjonkmangreen Got called onstage with the other candidates, revealing that, yes, I will be the Green Party of Canada candidate for the riding of Brantford-Brant https://gs.jonkman.ca/attachment/138981
    • bobjonkman repeated a notice by bobjonkmangreen 17 May 2019
      RT @bobjonkmangreen At the #KitchenerCentre campaign launch this evening. Just over 400 people in attendance, including @ElizabethMay and @MikeSchreiner https://gs.jonkman.ca/attachment/138980
    • Favorite 5 May 2019
      bobjonkman favorited something by kat: Pub o clock
    • New note by bobjonkman 5 May 2019
      my GNU #IceCat v52.6.0 is fine... #Palemoon too

When Headlines Go Bad

Posted by Bob Jonkman on 9th December 2009

Bad Headline: GWAVA Releases Version 3.1 of its Novell GroupWise Disaster
Bad Headline: GWAVA Releases Version 3.1 of its Novell GroupWise Disaster

Newspaper editors have it easy — whatever they write, the printers print. On the Internet it’s not that easy. On the Internet, Atom/RSS feeds of articles mean that editors can’t control the presentation on the reader’s computer. That makes it all the more important to craft headlines so that they can’t be misconstrued, or at least so that they can be truncated safely.

The headline I read was GWAVA Releases Version 3.1 of its Novell GroupWise Disaster, which doesn’t sound like an appealing product worth buying. GWAVA’s full headline was GWAVA Releases Version 3.1 of its Novell GroupWise Disaster Recovery Product. Sadly, even the headline on GWAVA’s web site is mangled, running the main headline into the secondary headline:

Even full headlines have problems of their own
Even full headlines have problems of their own

"Too Cool To Do Drugs" pencil
Sharpen this pencil, I double-dog dare ya!

Pencil manufacturers should take note also: As the Too Cool To Do Drugs pencil is sharpened, the message transforms to Cool To Do Drugs, the semi-Hamlettian To Do Drugs, eventually to just Do Drugs and finally the non-judgmental declaration Drugs. Just the kind of thing that will go over well at school.

–Bob.

Tags: , , , , , , , , , , , , , , , ,
Posted in groupwise, Internet, newspapers, Style | Comments Off on When Headlines Go Bad

 
Better Tag Cloud