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    • New note by bobjonkman 22 March 2020
      He'll never find it again. But you get a tree!
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      Ja, ich bin hier noch. Aber meine timeline ist oft zwei oder drei monaten langzam...
    • Favorite 27 February 2020
      bobjonkman favorited something by showerpickles: imagine an internet that was ran like a utility. one where it was the norm to run a little box server at your home that you run your services on (email, mastodon, file storage, etc), and there was a whole industry of unionized repair people who would come to your […]
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      bobjonkman favorited something by douginamug: One of the core 'demands' of #ExtinctionRebellion is to set up a #CitizensAssembly. This is not a new concept: #sortition has been around since Athens.I find a lot of people worried about trusting 'normal people' to make big decisions. I would love to have a CA as one of the […]
    • bobjonkman repeated a notice by douginamug 27 February 2020
      RT @douginamug #ExtinctionRebellion session @ #35c3 is FULL! One third of the people sitting on the floor 😂 Amazing to see a room full of hackers excited to join the cause. There's enthusiasm to help non-techy people switch to #signal, #mastodon & #nextcloud ⚡ 💻 🌐
    • Favorite 27 February 2020
      bobjonkman favorited something by douginamug: #ExtinctionRebellion session @ #35c3 is FULL! One third of the people sitting on the floor 😂 Amazing to see a room full of hackers excited to join the cause. There's enthusiasm to help non-techy people switch to #signal, #mastodon & #nextcloud ⚡ 💻 🌐
    • Favorite 27 February 2020
      bobjonkman favorited something by douginamug: In the last week I've started moving my calendars 📆 , contacts 👫 and email ✉️ off of GoogleIt really feels like coming to the end of an abusive relationship 💔 It was worse than I liked to admit, and it's easier to leave than I thought 👋 Thanks so […]
    • bobjonkman repeated a notice by douginamug 27 February 2020
      RT @douginamug In the last week I've started moving my calendars 📆 , contacts 👫 and email ✉️ off of Google It really feels like coming to the end of an abusive relationship 💔 It was worse than I liked to admit, and it's easier to leave than I thought 👋 Thanks so much to […]
    • Favorite 27 February 2020
      bobjonkman favorited something by douginamug: Great turnout and atmosphere (no pun intended) at the #Edinburgh #climateStrike today!And what a diverse crew : #fff (ofc) but also #xr #alf vegans #greens #quakers coopers #gaf and so many more. Notable union presence which I was very happy about.
    • New note by bobjonkman 27 February 2020
      Unrelated, except for the error-prone: ISO1806 specifies a method of determining the mesh-breaking force of netting for fishing. This does not help in organizing your #Linux filesystem.

When Headlines Go Bad

Posted by Bob Jonkman on 9th December 2009

Bad Headline: GWAVA Releases Version 3.1 of its Novell GroupWise Disaster
Bad Headline: GWAVA Releases Version 3.1 of its Novell GroupWise Disaster

Newspaper editors have it easy — whatever they write, the printers print. On the Internet it’s not that easy. On the Internet, Atom/RSS feeds of articles mean that editors can’t control the presentation on the reader’s computer. That makes it all the more important to craft headlines so that they can’t be misconstrued, or at least so that they can be truncated safely.

The headline I read was GWAVA Releases Version 3.1 of its Novell GroupWise Disaster, which doesn’t sound like an appealing product worth buying. GWAVA’s full headline was GWAVA Releases Version 3.1 of its Novell GroupWise Disaster Recovery Product. Sadly, even the headline on GWAVA’s web site is mangled, running the main headline into the secondary headline:

Even full headlines have problems of their own
Even full headlines have problems of their own

"Too Cool To Do Drugs" pencil
Sharpen this pencil, I double-dog dare ya!

Pencil manufacturers should take note also: As the Too Cool To Do Drugs pencil is sharpened, the message transforms to Cool To Do Drugs, the semi-Hamlettian To Do Drugs, eventually to just Do Drugs and finally the non-judgmental declaration Drugs. Just the kind of thing that will go over well at school.

–Bob.

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