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    • Favorite 17 July 2019
      bobjonkman favorited something by wolfie: @ink_slinger also "blood is thicker than water" is actually short for "The blood of the covenant is thicker than the water of the womb" which means that friendship formed in hardship is stronger than family bonds, the exact opposite of the shorthandAnd curiosity killed the cat used to stop people […]
    • Favorite 17 July 2019
      bobjonkman favorited something by inkslinger: "Pull yourself up by your bootstraps" was originally satire because that is, um, impossible. It's now stated without irony."Just a few bad apples," when referring to police, conveniently ignoring the full aphorism ials actually: One bad apple *spoils the bunch.*
    • Favorite 27 June 2019
      bobjonkman favorited something by selfcare: Fix something small that gets in your way. Sew on a button, clean a grimy keyboard.
    • New note by bobjonkman 27 June 2019
      Just this once, only for this video and no other, should you #ReadTheComments!https://youtu.be/1OfxlSG6q5Y
    • bobjonkman repeated a notice by gudenau 27 June 2019
      RT @gudenau @dirb @Loki This is what a real toaster is like. https://youtu.be/1OfxlSG6q5Y
    • Favorite 27 June 2019
      bobjonkman favorited something by gudenau: @dirb @Loki This is what a real toaster is like. https://youtu.be/1OfxlSG6q5Y
    • New note by bobjonkman 25 June 2019
      I wish I had seen that article on Switzerland's Housing Co-ops this morning before I did this: https://radiowaterloo.ca/ckms-community-connections-for-24-june-2019
    • bobjonkman repeated a notice by neil 24 June 2019
      RT @neil Despite a lot of interest, there’s only a small amount of co-op housing in the UK. Most non-profit housing is charitable housing associations. Large housebuilders have a hold of the market overall."the Swiss example shows how these non-state and non-capitalist actors can build quality housing at a mass scale, if they’re encouraged — […]
    • New note by bobjonkman 12 June 2019
      Discrimination against atheists goes to BC Human Rights Tribunal: https://www.cbc.ca/news/canada/british-columbia/byron-wood-nurse-12-step-religious-discrimination-complaint-1.5172488 #Atheism /cc: @indi
    • bobjonkman repeated a notice by davehunt 9 June 2019
      RT @davehunt !joke Yesterday, I ate a clock. It was time consuming.

Archive for the 'Style' Category

When Headlines Go Bad

Posted by Bob Jonkman on 9th December 2009

Bad Headline: GWAVA Releases Version 3.1 of its Novell GroupWise Disaster
Bad Headline: GWAVA Releases Version 3.1 of its Novell GroupWise Disaster

Newspaper editors have it easy — whatever they write, the printers print. On the Internet it’s not that easy. On the Internet, Atom/RSS feeds of articles mean that editors can’t control the presentation on the reader’s computer. That makes it all the more important to craft headlines so that they can’t be misconstrued, or at least so that they can be truncated safely.

The headline I read was GWAVA Releases Version 3.1 of its Novell GroupWise Disaster, which doesn’t sound like an appealing product worth buying. GWAVA’s full headline was GWAVA Releases Version 3.1 of its Novell GroupWise Disaster Recovery Product. Sadly, even the headline on GWAVA’s web site is mangled, running the main headline into the secondary headline:

Even full headlines have problems of their own
Even full headlines have problems of their own

"Too Cool To Do Drugs" pencil
Sharpen this pencil, I double-dog dare ya!

Pencil manufacturers should take note also: As the Too Cool To Do Drugs pencil is sharpened, the message transforms to Cool To Do Drugs, the semi-Hamlettian To Do Drugs, eventually to just Do Drugs and finally the non-judgmental declaration Drugs. Just the kind of thing that will go over well at school.

–Bob.

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