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    • New note by bobjonkman 29 November 2020
      Bread machines are great. I haven't bought a loaf of bread in about three years. If #sonTwo's bread machine has custom settings, I recommend 20 min knead time, changing the rise times (1hr, 1.5hrs, 1.5hrs) and at least 60-70 min bake time. A good recipe is 1 cup water, 2.5 cups all-purpose flour, 2 tbsp […]
    • bobjonkman repeated a notice by lnxw48a1 29 November 2020
      RT @lnxw48a1 #sonTwo texted to tell me that his in-laws bought them a bread machine. Me: Oh, cool! I was thinking the same thing, but it's beyond my current budget. They can sometimes be competitive, but I'm more of *good, you're helping take care of our kids and grandkids*
    • New note by bobjonkman 28 November 2020
      I'm near the Great Lakes (about an hour's drive from either Lake Ontario or Lake Huron, depending whether I go South or West). It was 5C for most of the day, about 40F for your USians. Apparently that's normal for this time of year...
    • bobjonkman repeated a notice by lnxw48a1 28 November 2020
      RT @lnxw48a1 About halfway through today's #YoCo ( #yogurt and #coffee ). Indoor temperature is 60°F, outdoor temperature is 30°F. Outdoor cats' water dish has about 0.5in / 1cm of ice on top. Very glad I'm not near the Great Lakes right now.
    • Favorite 24 November 2020
      bobjonkman favorited something by lnxw48a1: @vegos I agree. To most organizations, their primary concern is reach. So they congregate on big #corpocentric #socnets, even when the central corporation running things is actively hostile to their point of view. Then they're butthurt when their accounts are shadowbanned. Years ago, I tried to persuade some local Black […]
    • bobjonkman repeated a notice by lnxw48a1 24 November 2020
      RT @lnxw48a1 @vegos I agree. To most organizations, their primary concern is reach. So they congregate on big #corpocentric #socnets, even when the central corporation running things is actively hostile to their point of view. Then they're butthurt when their accounts are shadowbanned. Years ago, I tried to persuade some local Black churches and ethic-focused […]
    • bobjonkman repeated a notice by lnxw48a1 24 November 2020
      RT @lnxw48a1 https://techcrunch.com/2020/11/24/australia-spy-agencies-covid-19-app-data/ [techcrunch com] #Australia spy agencies caught collecting #COVID-19 app data #surveillance Source: https://mastodon.social/@glynmoody/105266051824700682
    • New note by bobjonkman 3 October 2020
      There's also Megablocks, the precursor to Duplo. And there are also Micro Megablocks, the same size as LEGO. The kits for Micro Megablocks were much better than the LEGO kits, making slightly larger models but using only standard bricks. The LEGO models were smaller, depending on many custom pieces specific to the kit, which were […]
    • Favorite 3 October 2020
      bobjonkman favorited something by clacke: Not only are Duplo blocks *like* Lego blocks, they *are* Lego blocks, and I don't just mean that Duplo is a Lego brand and produced in the same factory, the two systems are actually compatible.A Lego 2x2 block fits and sticks to the underside of a Duplo block, and the […]
    • bobjonkman repeated a notice by clacke 3 October 2020
      RT @clacke Not only are Duplo blocks *like* Lego blocks, they *are* Lego blocks, and I don't just mean that Duplo is a Lego brand and produced in the same factory, the two systems are actually compatible. A Lego 2x2 block fits and sticks to the underside of a Duplo block, and the nob on […]

Archive for the 'Javascript' Category

Four things to improve your search result rankings

Posted by Bob Jonkman on 26th December 2010

A bottle of juice with a Google label

Google Juice by Johannes P. Osterhoff

Now there’s a spammy title for you!

 

There are many people who specialize in Search Engine Optimization (SEO). They claim to be able to improve your rank on search engines, but here are some common-sense tips you can apply yourself.

1

The best thing to maintain good page rank with ANY search engine is to have good content. This isn’t something an SEO company can do for you — you have to provide that content yourself. Repeating someone else’s content may bring you a few hits, but the search engines will quickly determine that the original site has hosted that content longer, and rank them higher.

Google is additionally funny in that they will count the number of sites that link to you, assuming that if you warrant many links, you must have something the Google customers want. If you switch Hosting Providers or change to a different domain name then anyone linking to the old domain name may have (temporarily) dead links. That will drain your Googlejuice right quick. If you have multiple domain names with the same content then the Google page rank is diluted. Better to have one domain with 1000 links than two domains with 500 each. You should ask your Hosting Provider to set up “301 redirected permanently” for any non-primary domains. Google is smart enough to figure out that http://www.example.com is the same as http://example.com, but I prefer no www. Why? See http://no-www.org/.

2

The second best thing you can do is to have valid HTML for all your Web pages. Sadly, many sites fail badly on that account (including this one). Have a look at the W3C HTML validator for this home page. As I write this, this blog’s home page has 29 errors. That will drain my Googlejuice right quick. If a search engine can’t parse HTML it won’t index content, or rank the page up high. That counts for all search engines, not just Google. I’ve written about this in Invalid HTML Considered Harmful. There are consultants that can help you correct invalid HTML; you may know one or two already 🙂

3

The third-best thing is to make sure your pages are accessible. If your site works well on alternative browers (PDAs, game consoles, cell phones) and assistive devices (braille readers, text-to-speech readers) and plain text browsers like Lynx then it’s a pretty sure thing that search engines can index the content too. Avoid Javascript, but if you use Javascript make sure that content delivery isn’t Javascript dependent — make plenty of use of the <noscript> tag. Don’t use non-indexable technologies like Flash, PDFs, Silverlight, or ActiveX. Google is getting pretty good at indexing PDFs and even Flash, but you’ll get better results with plain HTML. I’ve never seen a PDF that wouldn’t work as well-designed HTML. Non-indexable technologies won’t drain your Googlejuice, but they do nothing to boost it either.

4

The fourth best thing you can do is not play jiggery-pokery with hidden text, irrelevant keywords, cloaking, “sneaky” redirects, comment spam on other sites, or fake affiliate sites. If you try to outsmart search engines’ ranking algorithms to artificially boost your ranking, you may succeed for a few days or weeks before you’re banned altogether. That will drain your Googlejuice right quick. Besides, jiggery-pokery is a lot of hard work, better spent creating good content.

Update 1 March 2011: Told you so!

–Bob.

Google Juice by Johannes P. Osterhoff is used under a Creative Commons by-nc-nd license.

Posted in Accessibility, blogging, Internet, Javascript, Search Engine Optimization, search engines, valid html | 5 Comments »

 
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