Posted by Bob Jonkman on December 9th, 2009
Newspaper editors have it easy — whatever they write, the printers print. On the Internet it’s not that easy. On the Internet, Atom/RSS feeds of articles mean that editors can’t control the presentation on the reader’s computer. That makes it all the more important to craft headlines so that they can’t be misconstrued, or at least so that they can be truncated safely.
The headline I read was
GWAVA Releases Version 3.1 of its Novell GroupWise Disaster, which doesn’t sound like an appealing product worth buying. GWAVA’s full headline was GWAVA Releases Version 3.1 of its Novell GroupWise Disaster Recovery Product. Sadly, even the headline on GWAVA’s web site is mangled, running the main headline into the secondary headline:
Pencil manufacturers should take note also: As the
Too Cool To Do Drugs pencil is sharpened, the message transforms to
Cool To Do Drugs, the semi-Hamlettian
To Do Drugs, eventually to just
Do Drugs and finally the non-judgmental declaration
Drugs. Just the kind of thing that will go over well at school.