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    • New note by bobjonkman 19 May 2022
      I've had all my clocks and watches on 24hr time ever since...
    • New note by bobjonkman 19 May 2022
      When I was a young pup, just started my first job. Woke up at 4:30 one day, panicked, "I've slept through the whole day, I'll get fired!!" It was 4:30am, of course. Don't recall if I got back to sleep or not.
    • bobjonkman repeated a notice by lnxw48a1 19 May 2022
      RT @lnxw48a1 I woke up around 02:45, thinking it was 07:45. Before 03:00, I realized it wasn’t time to get up. I still really feel the lack of #sleep 💤.
    • Favorite 19 May 2022
      bobjonkman favorited something by lnxw48a1: I woke up around 02:45, thinking it was 07:45. Before 03:00, I realized it wasn’t time to get up. I still really feel the lack of #sleep 💤.
    • New note by bobjonkman 14 May 2022
      "A Supreme Court that doesn't give a damn what the public wants ... is exactly what a Supreme Court is for, actually." True enough. But elected representatives in government *are* supposed to do what people want, that's why they get elected. If they had fulfilled their obligations to actually represent the citizens' wants then the […]
    • bobjonkman repeated a notice by clacke 14 May 2022
      RT @clacke People, not all people but most people, are angry about the wrong thing. I agree that Roe v Wade being canceled is a bad outcome. I agree that women should have the right to their bodies, but here's my possibly unpopular take: A Supreme Court that doesn't give a damn what the public […]
    • New note by bobjonkman 12 May 2022
      It's the middle of May, I'm sitting outside in 28C weather, just 100km west of Toronto, and the Leafs are *still* playing hockey?
    • bobjonkman repeated a notice by guizzy 12 May 2022
      RT @guizzy @vriska I would wait before celebrating just yet. Never underestimate the Leafs ability to snatch defeat from the jaws of victory.
    • New note by bobjonkman 12 May 2022
      It seems the state-of-the-art for autonomous vehicles is worse than I thought. Still, with the number of bad drivers on the road now, replacing them with bad robocars is still likely to be an improvement.
    • bobjonkman repeated a notice by geniusmusing 12 May 2022
      RT @geniusmusing @lnxw48a1 @bobjonkman They are still not ready or someone had interfered with their learning... :P Cars With Active Driving Assistance Tech Crash During AAA Test https://gizmodo.com/tesla-active-driving-assistance-autonomous-cars-aaa-1848916830 >Despite lofty performance promises from carmakers seeking an autonomous future, recent testing from AAA revealed “inconsistent performance” with more basic active driving assistance (ADA) that resulted in […]

When Headlines Go Bad

Posted by Bob Jonkman on December 9th, 2009

Bad Headline: GWAVA Releases Version 3.1 of its Novell GroupWise Disaster
Bad Headline: GWAVA Releases Version 3.1 of its Novell GroupWise Disaster

Newspaper editors have it easy — whatever they write, the printers print. On the Internet it’s not that easy. On the Internet, Atom/RSS feeds of articles mean that editors can’t control the presentation on the reader’s computer. That makes it all the more important to craft headlines so that they can’t be misconstrued, or at least so that they can be truncated safely.

The headline I read was GWAVA Releases Version 3.1 of its Novell GroupWise Disaster, which doesn’t sound like an appealing product worth buying. GWAVA’s full headline was GWAVA Releases Version 3.1 of its Novell GroupWise Disaster Recovery Product. Sadly, even the headline on GWAVA’s web site is mangled, running the main headline into the secondary headline:

Even full headlines have problems of their own
Even full headlines have problems of their own

"Too Cool To Do Drugs" pencil
Sharpen this pencil, I double-dog dare ya!

Pencil manufacturers should take note also: As the Too Cool To Do Drugs pencil is sharpened, the message transforms to Cool To Do Drugs, the semi-Hamlettian To Do Drugs, eventually to just Do Drugs and finally the non-judgmental declaration Drugs. Just the kind of thing that will go over well at school.

–Bob.

 
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