This Blog Is Not For Reading

A blog, just like any blog, only more so

  • Subscribe

  • Categories

  • RSS Bob Jonkman’s Microblog

    • New note by bobjonkman 8 November 2019
      Elois and Morlocks, from another work of fiction co-opted into a user manual for the 1%
    • Favorite 8 November 2019
      bobjonkman favorited something by inkslinger: The fan theory that the Jetsons and the Flintstones are actually contemporaneous to one another -- the Jetsons' sky cities being the land of the wealthy (or formerly wealthy, perhaps, since capitalist wage relations still exist, even in a world with literal robot servants) and the Flintstones being the descendants […]
    • bobjonkman repeated a notice by inkslinger 8 November 2019
      RT @inkslinger The fan theory that the Jetsons and the Flintstones are actually contemporaneous to one another -- the Jetsons' sky cities being the land of the wealthy (or formerly wealthy, perhaps, since capitalist wage relations still exist, even in a world with literal robot servants) and the Flintstones being the descendants of the poor […]
    • Favorite 1 November 2019
      bobjonkman favorited something by ericxdu23: Hi. I'm still here.
    • Favorite 1 November 2019
      bobjonkman favorited something by hubert: ♲ @cryptpad@social.weho.st: Exactly 5 years ago at 16:42, was the first CryptPad commit by @cjdelisle, the start of a very ambitious project to restore privacy in collaboration tools. We believed in it 5 years ago and we thank the 200 supporters and 10000 weekly users from 150 countries that have […]
    • New note by bobjonkman 24 October 2019
      Best thread in a long time! nEVILle Park's ( @nev ) #Arachtober: https://social.coop/@nev/102887815460533048
    • Favorite 24 October 2019
      bobjonkman favorited something by phooky: Borough Pluralization Chart:ManhattaBrooklynsBronxiiQuinoaStatins Island
    • Favorite 20 October 2019
      bobjonkman favorited something by banjofox: Middle Earth actually had a second set of well-known rings. Although not as powerful at the main set, these were certainly nothing to shake a finger at. Silver in color, they, like their gold counterparts were usable by anyone. Their only real power was the ability to provide near instant […]
    • Favorite 14 October 2019
      bobjonkman favorited something by thj: Cool teardown video from Applied Science that reveals how analog era snapshot cameras printed the date on the film negative:https://www.youtube.com/watch?v=ezME4_xMMnkWith the segmented digits, you'd think it's a tiny fluorescent display, but it's actually more interesting that that.
    • New note by bobjonkman 6 October 2019
      And now I've discovered your website, and I'll be rabbitholing for the rest of the afternoon... @mattskala

Archive for December, 2009

When Headlines Go Bad

Posted by Bob Jonkman on 9th December 2009

Bad Headline: GWAVA Releases Version 3.1 of its Novell GroupWise Disaster
Bad Headline: GWAVA Releases Version 3.1 of its Novell GroupWise Disaster

Newspaper editors have it easy — whatever they write, the printers print. On the Internet it’s not that easy. On the Internet, Atom/RSS feeds of articles mean that editors can’t control the presentation on the reader’s computer. That makes it all the more important to craft headlines so that they can’t be misconstrued, or at least so that they can be truncated safely.

The headline I read was GWAVA Releases Version 3.1 of its Novell GroupWise Disaster, which doesn’t sound like an appealing product worth buying. GWAVA’s full headline was GWAVA Releases Version 3.1 of its Novell GroupWise Disaster Recovery Product. Sadly, even the headline on GWAVA’s web site is mangled, running the main headline into the secondary headline:

Even full headlines have problems of their own
Even full headlines have problems of their own

"Too Cool To Do Drugs" pencil
Sharpen this pencil, I double-dog dare ya!

Pencil manufacturers should take note also: As the Too Cool To Do Drugs pencil is sharpened, the message transforms to Cool To Do Drugs, the semi-Hamlettian To Do Drugs, eventually to just Do Drugs and finally the non-judgmental declaration Drugs. Just the kind of thing that will go over well at school.

–Bob.

Tags: , , , , , , , , , , , , , , , ,
Posted in groupwise, Internet, newspapers, Style | Comments Off on When Headlines Go Bad

 
Better Tag Cloud