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    • New note by bobjonkman 13 December 2018
      That was fun! I'm actually working on a for-reals Emergency Broadcast System at @RadioWaterloo -- I'll pass on your video so we can use it as our fallback audio track :)
    • Favorite 12 December 2018
      bobjonkman favorited something by scarlett: always remember "punishable with a fine" means "legal for rich people"
    • New note by bobjonkman 12 December 2018
      I was out. Back to the archives for me.
    • bobjonkman repeated a notice by fdroidorg 11 December 2018
      RT @fdroidorg Do you have experience with #Flatpak? Then we need your help!We want to package #Repomaker as #Flatpak to make it easier for people to install. We already have a running flatpak and are only missing the final bits. Any help is highly appreciated!See "Packaging Repomaker as Flatpak" for more information: https://forum.f-droid.org/t/f-droid-roles/4202
    • bobjonkman repeated a notice by tindall 11 December 2018
      RT @tindall Understanding these things, I feel that it is my duty, to myself and to my community, to reject and replace the products and services of as many spying companies with those of non-spying companies and nonprofit groups as rapidly and thoroughly possible.That can only be done with free software. So, I am a […]
    • Favorite 11 December 2018
      bobjonkman favorited something by tindall: Understanding these things, I feel that it is my duty, to myself and to my community, to reject and replace the products and services of as many spying companies with those of non-spying companies and nonprofit groups as rapidly and thoroughly possible.That can only be done with free software. So, […]
    • bobjonkman repeated a notice by indi 11 December 2018
      RT @indi The 2018 iteration of Indi's alternative holiday playlist has started going up today! Over the next two weeks, 100 holiday songs that are non-religious and don't sound like the standard holiday fare will be featured. https://www.canadianatheist.com/2018/12/indis-alternative-holiday-playlist-2018-100-to-91/ !atheism !secular !SecularHumanism
    • Favorite 11 December 2018
      bobjonkman favorited something by indi: The 2018 iteration of Indi's alternative holiday playlist has started going up today! Over the next two weeks, 100 holiday songs that are non-religious and don't sound like the standard holiday fare will be featured. https://www.canadianatheist.com/2018/12/indis-alternative-holiday-playlist-2018-100-to-91/ !atheism !secular !SecularHumanism
    • bobjonkman repeated a notice by ronhouk 4 December 2018
      RT @ronhouk Just got a grant for my #library to get 15 laptops. they'll be using #Linux and we will be teaching classes on open source software.
    • Favorite 4 December 2018
      bobjonkman favorited something by ronhouk: Just got a grant for my #library to get 15 laptops. they'll be using #Linux and we will be teaching classes on open source software.

Archive for December, 2009

When Headlines Go Bad

Posted by Bob Jonkman on 9th December 2009

Bad Headline: GWAVA Releases Version 3.1 of its Novell GroupWise Disaster
Bad Headline: GWAVA Releases Version 3.1 of its Novell GroupWise Disaster

Newspaper editors have it easy — whatever they write, the printers print. On the Internet it’s not that easy. On the Internet, Atom/RSS feeds of articles mean that editors can’t control the presentation on the reader’s computer. That makes it all the more important to craft headlines so that they can’t be misconstrued, or at least so that they can be truncated safely.

The headline I read was GWAVA Releases Version 3.1 of its Novell GroupWise Disaster, which doesn’t sound like an appealing product worth buying. GWAVA’s full headline was GWAVA Releases Version 3.1 of its Novell GroupWise Disaster Recovery Product. Sadly, even the headline on GWAVA’s web site is mangled, running the main headline into the secondary headline:

Even full headlines have problems of their own
Even full headlines have problems of their own

"Too Cool To Do Drugs" pencil
Sharpen this pencil, I double-dog dare ya!

Pencil manufacturers should take note also: As the Too Cool To Do Drugs pencil is sharpened, the message transforms to Cool To Do Drugs, the semi-Hamlettian To Do Drugs, eventually to just Do Drugs and finally the non-judgmental declaration Drugs. Just the kind of thing that will go over well at school.

–Bob.

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